We now offer lead generation services for our website clients, but what is lead generation? Put simply a lead is a potential customer, so lead generation is converting those potential customers into website hits and then into a paying customer. At Pagemark Design we do this by generating personally tailored SEO based content that boosts search engine engagement with your site, drawing in greater visitor numbers meaning greater numbers of potential customers.
Our new SEO and Lead Generation creator, Elizabeth, does exactly that. She will be regularly creating and posting content that is relevant to our clients’ business that is both interesting and engaging to potential customers and attracts the attention of search engine algorithms!
Lead generation content on your website can take various forms, from blog posts, video, infographics, event, or new merchandise arrival announcements, to simply updating your main page content regularly to reflect the ever-changing face of your business.
Ultimately, Lead Generation is a key strategy in developing your business and boosting clicks and eventual sales through your website. Pagemark’s job is to ensure that your content is relevant and curated specifically towards your target market, matching your brand with the ideal customers smoothly and organically whilst generating better ROI, better brand awareness, and brand loyalty.
Beth’s currently working on improving the Lead Generation for our client Polaris Medical so keep your eyes peeled for the improvements coming up on their site and don’t hesitate to get in touch, if developing lead generation content is something your site could benefit from!
